Reward for guest = Value of the guest to the business

Do you have customers who frequent your restaurant on a regular basis? You know, those customers you know by name, who always come in like clock work.

You know who they are when their day goes by and you or more likely their normal waitress or waiter realizes, "Hey! He wasn't here today."

It's those customers who are your fans. The people who come not just because of the food, but because your restaurant offers them something more, sometimes something as intangible as friendship or a place to rejuvenate.

How do you reward those restaurant guests for their loyalty?

Is the reward equal to their value as a customer to your restaurant?

If it's not equal to the value of that customer to your restaurant than you may want to ruminate upon that for a little while.

Unless you're one of the big restaurant chains with large marketing budgets, you are going to find it difficult to let the people within driving distance know you exist. Harder still is finding a way to keep your name before those people on a regular basis.

Those loyal customers though, they know people and they will willing spread your brand because they have found value in your business. They are the people who will bring others via that old fashion marketing mechanism of "word of mouth". In essence they are the coals to your fire that you need to nourish and keep burning. If you let them cool then getting that fire going will be more difficult, and worse, it could be that you find all your coals have become wet!

So as you consider ways to reward your best customers, consider that reward in relation to their value.

Remember, we're here to help connect with those customers:
www.SellMoreMeals.com.