More 75% of the North America population is on the Internet. If you have a business and need to reach, well, customers (and what restaurant business doesn't?) then you need to be on the Internet too.
That's where we at Sell More Meals can come in and give you a hand. We've designed a marketing program that you can easily use to connect with people in your area over the Internet. It helps you to identify your loyal customers and reward them for their business and that can double your referrals. It's been shown to lead to a 15-20% increase in business.
That said did you see KFC's recent marketing mistake with the free grilled chicken give-away?
Such mistakes aren't uncommon in trying to generate business and KFC's reaction was to use the Internet to try to mitigate the impact of the failure of planning on their part.
But such a failure isn't new. Check out this list from Grub Street:
Yesterday’s Oprah-KFC disaster will likely appear as a case study in an upcoming marketing textbook, but it’s not like this hasn’t happened before. Unhappy customers, ousted executives, and PR nightmares are strewn throughout the history of fast-food promotions like so many Sunday inserts. Most references we found were recent, so it’s easy to blame Internet ubiquity. Combine that with the power of Oprah, and KFC never stood a chance.
We can learn from such mistakes so study them.
Something else worth studying which will improve your business is this article:
Also, in building your Internet presence, click over and read:
Facebook has become one of the most integral part of our social communication medium. Without it it must be hard to live as a social human beings where we like to communicate with each other whether it is with our friends or loved ones. My self would be a great example who use Facebook more than email or even phone call if I want to communicate with my friends whether in States or other countries.
Until next time.
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