I just came across this article and wanted to share it. It's on how Uno Grill went about breathing new life into their restaurant.
Uno official offers tips on revitalizing your brand
Five years ago, officials from Uno Chicago Grill thought they had their key customer pegged.
That customer, they thought, was a middle-class male who liked to hang out at the bar and eat pizza. But after conducting demographic research, officials realized they were missing the mark.
"Truth be told, our customer base was more than 60 percent female, well educated and eating more than pizza," said Jamie Strobino, vice president of new concepts at Uno Restaurant Holdings, the parent company of Uno Chicago Grill. "But if you looked at our menu five years ago, we were going right down that path (of thinking the main customer was a middle-class male), and if we had kept down that path we would be in trouble right now."
Check out the link for the full report and info on how they went about it. I am sure you can find something of use there that you can apply in your own restaurant.
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